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'Zimbabwe unknown in China'

new from Bulawayo24.com

CHINESE ambassador to Zimbabwe Huang Ping says the southern African country is virtually unknown in the Asian country, despite the country spending millions of dollars over the past decade marketing itself there under President Robert Mugabe's Look East policy.

According to the policy, the thrust of cooperation with the East involves prioritising projects in which the cooperating countries have interest, and it was designed on what government described as "empowerment value".

Although there has been a flurry of activities as business people from China seek to invest in the country, looking for lucrative deals in the power and mining sectors as well as general trade, Ping insists that Chinese people have little knowledge about Zimbabwe.

Statistics from the Zimbabwe Tourism Authority show that the country received 479 718 tourists during the first quarter of 2017, with Asia contributing only three percent. Arrivals from the Asian market declined by four percent from 14 004 to 13 385 in 2017. The decline mainly came as a result of the poor performance of China in the first three months of the year. "In 2016, the number of Chinese outbound tourists reached 135 million, while few are coming to Zimbabwe."

"On the contrary, Asian arrivals into South Africa are on the increase based on the available figures for January and February 2017. South Africa has already received over 52 319 Asian arrivals and over 21 137 Chinese arrivals in the first two months," the tourism regulator said. Ping said it was critical for Zimbabwe to market itself in the world's second largest economy  with over 1,3 billion people in order to attract more Chinese tourists who spend over $261 billion annually.

"Going forward, more publicity needs to be done to promote the tourism resources of Zimbabwe. I am glad to know that a Chinese film named When Africa meets China was shot a few months ago in Zimbabwe and a Chinese beauty contest called Miss Universe will be held in Zimbabwe, which will attract several million Chinese people to watch on line.