Chinese Tourism 4.0 business to Africa?
African visionaries for Chinese 4.0 companies
have you heard about Thailand 4.0 scheme?
Tai 4.0: next-generation cars; smart electronics; affluent, medical and wellness tourism; agriculture and biotechnology; food; robotics for industry; logistics and aviation; biofuels and biochemicals; digital and medical services.
What about your African country? Have you heard about Tourism 4.0?
here a Turkish example: the digitalization process, Tofaş is currently working on “Cobot” or “Collaborative Robot” technology, where robots and people work together. “Cobot” is a secondary concept in Industry 4.0. These days it is possible to visit Tofaş factories, which are located in the western province of Bursa, as you would a museum.
Industrial tourism’ starts in automotive sector
Are you in Tourism 4.0 business?
Are you in China – Africa or Oceania – Africa bilateral trade?
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African entrepeneurs - Chinese companies
Recent Chinese movements between China and Africa
-Ethiopia's national flag carrier Ethiopian Airlines (ET) is mulling flights to Chongqing
-Since China and Gambia resumed diplomatic ties in March 2016, bilateral relations have come back to the right track, opening up broad prospects for mutually beneficial cooperation-
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LETTERS: How tourism can gain from Uhuru visa-free policy
New from BusinessDailyAfrica.com
In his inauguration speech, President Uhuru Kenyatta announced the implementation of the African Union policy on visas for all Africans travelling to Kenya.
This was a major milestone in driving the growth of intra-African travel and may also go a long way in driving trade, especially after other governments in the continent implement a similar policy.
Experts predict that adoption of visa liberalisation policies could increase Africa’s tourism by 5 to 25 per cent.
Africa is the world’s second-most-populous continent with about 1.2 billion people (41 per cent urban); expected to reach 2.5 billion people by 2050 (25 per cent of the world population). Out of this, 1.1 billion people will be part of the middle-class, according to Jumia Travel Hospitality Report 2017.
The African story is destined to follow the Chinese script. When China’s economy began growing in leaps and bounds, the middle-class started bulging and given the one billion plus population, China is the fastest growing tourist source market in the world predicted to have 127 million outbound trips and a spend in excess of $110 billion in 2017.
Strategic marketing efforts can be focused on countries with the largest potential of outbound tourists including those already providing us tourist inflows — East Africa, South Africa, Nigeria, Ghana, Tunisia, Egypt, Mauritius and Seychelles, among others, can be aggressively tapped to bring in tourism dollars into the country.
Through market research, alternative experiences can be curated that appeal to the African tourist desires as opposed to our current model which is biased towards the traditional European tourist.
Successful alternative models such as the shopping tourist model commonly used in the Dubai or the Guangzhou, China, business traveller target market that draws traders and business types looking for wholesale bargains. African traveller driven models can be researched and adopted.
It has always been a wonder how a journey between African capital cities is much more expensive than a journey twice or thrice the distance in European, Asian or Middle Eastern capitals.
The real future of African tourism lies in awakening the giant that is intra-Africa travel currently at a low fraction of the market potential. The huge emerging middle-class in Africa is an opportunity that promises a great future for Intra-Africa travel.
Already there is a ‘second scramble for Africa’ in the tourism sector as global brands have awoken up to the fact that there is a huge potential in the industry.
