Gamification born in Africa for Chinese companies.
African startup to Chinese companies
The global market for Gamification Market is witnessing a continual rise in its valuation with the advancement in technologies, which is impacting the consumer behavior and, accordingly, their purchasing patterns to a great extent. In addition to this, the rising penetration of internet and the surge in mobile surfing are anticipated to boost the demand for Gamification across the world,
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African entrepeneurs to Chinese companies
The major companies investing in this market are situated in Canada, U.K., and the US, India, China and some more countries of Asia Pacific region. Consequently, Asia Pacific, North America, and Western Europe are estimated to hold more than half of the market shares, collectively in coming years.
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Play the Smart Water Saving Game and help drought stricken Western Cape
New from CNBCAfrica.com
Specialist mobile and digital marketing enabler, Digitata Insights (www.Digitata.com), has partnered with Laundry brand Sunlight (www.TheLemonOne.com) on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken Western Cape.
The mobile phone-driven gamification campaign, Sunlight Smart Water Savers, is based on the re-engineering of the popular Sunlight hand washing powder to include a ‘smart’ foam that reduces rinse water usage by half.
The water savings that result hold direct benefits to consumers living in remote or under-served areas by cutting down on the time and effort involved in fetching water for domestic purposes
Jane Fenner, Laundry South Africa Director at Unilever, says, “Many South Africans have water limitations when it comes to domestic use. With laundry continuing to be an essential household chore, South Africans are now aware that they do not need to use as much water in the hand wash process. They are thinking about how they can save water and re-use water when they do laundry.
Taking the impact of the “Smartfoam” even further, the Sunlight Smart Water Savers gamification campaign is designed to entrench pro-active water wisdom by providing education of consumers with games. Digitata Insights’ digital and mobile specialists have created a game that can be downloaded on both feature and smart phones. Using the six top tips for easy domestic water saving, players move through a number of levels to earn points that can be converted into airtime.
“As a responsible corporate citizen, Sunlight introduced its Smart Foam Technology and now the Sunlight Smart Water Savers game to encourage South Africa to save water. The process proves that it is possible to quickly and affordably mount public service and public education campaigns that can change society fundamentally – and measure their effects precisely. That’s a game changer in social transformation.”
