Barter is the present and the future of international trade, especially for people who is starting in the import export business. Barter and more: Triangular operations.
Small and medium enterprises (SMEs) in the Middle East especially in UAE, Egypt and Saudi Arabia are missing out on a huge opportunity in tapping online commerce, according to a study conducted by Google showed.
The business side of the equation does not follow the argument, said Tarek Abdalla, the head of marketing at Google in Mena. “While the digital advertising market is growing really fast, it went from 1 per cent of total advertising spend four years ago to 6 per cent at the latest reading it’s still low compared with Europe.
Google says the challenge for the region’s SMEs is to realise that the sprawl of the internet. And the stretch of logistics companies means they are now fighting global companies who have a strong and growing web presence. SMEs without online visibility are that much smaller.
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