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Moneyversity: making money management fun for millennials

New from DestinyConnect.com

South Africa is still sadly a country of bad debt.

About 9,76 million of South Africa’s 24,31 million credit-active consumers have an impaired credit record, the Credit Bureau Monitor revealed recently.

This means that 40% of consumers are struggling to repay their debts and, to put it into real rands and cents, consumers’ debt burden ballooned to R1,6 trillion. To put that figure into context, that’s roughly the same amount of the government’s budget for this year.

Moneyversity was created – a financial education platform that uses gamification and animation to engage users.

“Young South Africans face more than their fair share of challenges. Because money is scarce, we need to be extra clever about how we spend it,” Mathieson says.

“The typical Moneyversity user is young, smart, but without a lot of financially savvy role models to ask for advice. If they get money, they’ve worked hard for it, so the temptation to let others see what they can afford and the credit they can access is high.

“Many also have the responsibility of having to support their families. Trying to keep money aside for their future is a tough ask. We want to show them that they don’t need to discount themselves from becoming better-off until they are given higher salaries and that building up good habits now will reap big rewards over time.”

“We’re using gamification for users to be able to earn rewards and track their progress on their path to complete savviness in the different areas of money management. We’re also adding courses on reaching your financial dreams and emergency strategies – which are both really important for young people trying to get somewhere in life,” she says.

To learn more, visit: moneyversity.co.za