Samsung Company (Sylodium, Free international trade directory)

According to the company, the overzealous marketing might have affected its fourth quarter profits, and so it will be reducing the total revenue it spends on marketing its phones and tablets this year.

Senior Vice President Kim Hyunjoon told analysts that while the budget will be reduced, the company will look at ways to increase the efficiency of its marketing spend, while taking advantage of events such as the Sochi Winter Olympics for advertising its devices.

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