Video games industry in Africa: Opportunity.
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The video game in Africa
Opportunities and assets for Africa: advantages of being a studio in Africa
Africa can profit from video games as a lever for development despite the socio-economic criteria which constrains the consumer market. In actual fact, this sector requires talent in art and computer as primary raw material. These talents are present but unexploited on the continent.
Therefore, Africans still have the possibility of suggesting new milestones to create, while having the goal of internationalizing their products for better impact.
In this way, the African culture will not only have another channel of expression but also a new form of challenge to transcend in order to develop. Since video games should offer " fanciful and extraordinary” visions of the cultures from which they are drawn.
A good strategy developer should not stop before low quality and lack of opportunity. Our inexistence in the sector makes the first who venture there “visible and particular” among the many studios around the world.
These findings come from the ease with which we contacted some major actors among the many studios around the world who were intrigued after reading a mail which contained « “Video Game from Africa” .
. But our chances will be very slim if after all this interest these actors find out that our work is of low quality as well as our ambitions. This would close the door of their curiosity for a very long time.
We therefore have the possibility of opening a qualitative way for all the coming generations of African Game Designers.
In addition, the experience obtained with our amateur models shows that a game can succeed where the novel has failed in passing on constructive values to the African youth.
We concluded from this surveillance that a studio in Africa is viable if it first targets the foreign market which is already organized and has ready consumers, then sets up its own continental distribution channel.
The advantage is that the cost of production is very low (weakness of local currencies) and the innovative potential is still to be properly exploited. If the first games yield profit from international sales, the studio will have sufficient financial standing (locally) to become the first editor of continental scope.
