Your own Web at China – Africa Tourism 4.0?

For visionaries about China – Africa or Oceania – Africa Tourism 

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China made 10% of tourists visiting Africa in 2016

New from TravelDailyNews.com

As at the end of Q1/2016, China’s economy stood at an approximate $11.3 trillion, the second largest in the world just after the US with about $17trillion. However, while the US remains on top of the chart, the case is expected to be different by 2027 in terms of tourism spending and investment as well as in total travel & tourism GDP; as China overtakes the world giant. 

According to Josephine Wawira, Global PR Assistant Jumia Travel, in Africa, various data has shown that Chinese tourists spend an average of 40% in excess of their European and American counterparts. Increasing Chinese investments as the construction of the recently launched Standard Gauge Railway in Kenya; remain among major factors that influence China’s appetite for Africa. 

This, not to mention a highly tech savvy and adventurous generation of Chinese millennials with a comparatively high purchasing power. “Chinese millennial travelers are fueling the growth of global tourism as they seek new and fresh experiences,” states a report by Carat & Jing Travel on what’s influencing Chinese millennials.

Other factors include ease of travel following the introduction of direct flights between China and several African countries such as South Africa, Ethiopia, and Kenya; which according the Kenya Tourism Board (KTB) saw a whopping 100,000 Chinese visitors in 2016. Less stringent visa restrictions for Chinese travelers to countries such as Morocco and Tunisia is also a big plus. 

Africa’s leading online travel agency Jumia Travel is capitalizing on the trend by creating a link between China and the African market. “This helps us leverage on the diversity of operating on both the African and Chinese markets,” says Estelle Verdier, Jumia Travel COO. It is therefore up to the concerned stakeholders in the hospitality and tourism industries in Africa to gain momentum in meeting what seems to be an increasingly demanding Chinese tourism source market.

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