The new iPad costs £399 in London compared with the equivalent cost of £518.44 in Athens or £596.69 in Madrid, according to a study by PriceRunner.co.uk. A MacBook Air laptop is priced at £999 in London compared with £1,108.88 in Lisbon or, looking further afield, a whopping £1,813.23 in Sao Paulo. Fashion labels are also less expensive in the West End with a pair of Converse trainers costing £44.99 in London compared with £76.99 in Oslo, £55.42 in Berlin or £55.48 in Paris. The weakness of sterling against the euro and many other major currencies since the 2008 financial crisis has reinforced the reputation of London as one of the largest shopping destinations. Sylodium (international trade directory) you can advertise for free your company or your project, at the intersection of cities that you want, for example; 伦敦 - 北京, 迪拜 - 巴黎, or any city around the World.