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New Mexico wants to lure the growing Mexican middle-class across the border to shop. The state and some southern New Mexico communities have launched an advertising campaign to capitalize on a rule change that the U.S. Government made in July, according to the Albuquerque Journal.

The change doubles the distance that Mexicans with high-tech border crossing cards may travel into New Mexico without requesting an additional permit. It also increases the maximum time to one month from 72 hours. New Mexico's campaign includes newspaper ads, fliers distributed on cars at ports of entry, billboards, a Spanish-language website and a Smartphone campaign.

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